Pop-up glossary.

The words you will hear from landlords, brokers and building managers, in plain English.

White box	A space delivered with painted walls, finished floor, working lights, HVAC and restrooms, and no fixtures. You bring everything else.
Vanilla box	Close to a white box, often with less finished. Ask exactly what is included.
As-is	The space comes exactly as the last tenant left it. Cheaper, sometimes useful, often more work.
Turnkey	Fixtures, lighting and sometimes a point of sale already in place. Move in product and open.
License agreement	A short agreement giving you the right to use a space for set dates. The usual paper for pop-ups. Simpler than a lease, with fewer protections.
Short-term lease	A lease for a few months. More protection than a license and more obligations.
Frontage	How much of the space faces the street, in linear feet. More frontage, more people see you.
Corner unit	A storefront on a corner, with glass on two streets. Usually priced higher.
Selling floor	The part of the space customers walk. Basements and stock rooms are counted separately.
Back of house	Stock room, office, staff area. Anything customers do not see.
Shop share	Several brands share one storefront, each with its own corner, and split the rent.
Shop-in-shop	Your brand takes a section inside another store.
Install and strike	Setting up before you open and taking it all down after. Ask whether these days are charged at the full rate.
Load-in	How fixtures and stock get in: street door, freight elevator, loading zone, stairs.
COI	Certificate of insurance. Proof of your liability coverage, naming the space owner, and often the landlord, as additional insured.
Additional insured	A party your insurance also covers for claims from your pop-up. Spaces send the exact wording they need.
Security deposit	Money held against damage. Ask when it comes back and what counts as damage.
Restoration	Returning the space to how you found it. Paint, patch, remove vinyl. Budget for it.
Holdover	Staying past your end date. Usually charged at a premium, if allowed at all.
TPA	Temporary Place of Assembly permit from the NYC Department of Buildings, needed when 75 or more people gather indoors for a temporary event.
Certificate of Authority	New York State registration that lets you collect sales tax. You need it before your first sale.
Market week	The weeks when wholesale buyers visit showrooms to order the next season.
Sample sale	A short sale of samples and overstock, often with lines. Needs floor space, a stock room and a crowd plan.

Pop-up glossary.

Send dates, size and the block you want. We send back storefronts that fit.